Jennings and Denney wanted a guitar that did not resemble any existing instruments; a guitar that would stand out.
They enlisted help from the London Design Center. The shape that was suggested we now know as the Vox Phantom
The tremolo was based on the Bigsby B5. The bridge/saddle was much like a tune-o-matic unit.
The natural finished headstock was initially a six on a side unit that was a different shape than a Strat. The neck was maple. The fretboard was made of rosewood. The pickup covers were rectangular and were all parallel to each other. The tremolo was more like a Bigbsy unit than a Strat unit.
The pentagonal body was assymetrical with the lower portion having wider angles than the upper portion and the bottom was cut at an angle which was deeper on the lower side.
Interestingly, the earlier model guitars was not designated with a Vox logo. The word, “Phantom” was applied to the headstock. Later models had the word “Vox” on the headstock, with “Vox Phantom” silk-screened on the body.
It appears the English made Vox guitars had a metal truss rod cover and no back pad. The Italian versions featured a back pad, similar to those on Gretsch guitars and the truss rod adjustment was at the necks bottom. So there was no need for a headstock plate.
The models were available either as a guitar or bass and offered with a white or black body. The body color did not make much difference since most of it was not visible due to the white pickguard that almost covered the guitars top.
The neck was similar to the guitar, maple with a rosewood fretboard. The tuners were four on a side. The headstock was painted to match the body.
The bass model was known as the Phantom IV.
Phil Volk aka Fang. He became known for exclusively playing a Vox Phantom bass. He uses black electrical tape on the back of his Vox Phantom bass to spell out his nickname.
The Phantom XII (twelve string) came in two versions. One was a normal guitar and the other was a stereo guitar.
Tony Hicks of the Hollies was a Vox endorser and played a Vox Phantom XII on some of the bands songs.
The popular keyboard with the bright reddish-orange top and the harpsichord style key pattern (black keys with white keys on the top) was an instant hit.