Around this same time, Semie Moseley and his brother Andy were building futuristic looking electric guitars, working out of a Los Angeles garage. Semie seemed to be blessed with God-given talent to create wonderful electric instruments. He had taken jobs with Rickenbacker and Paul Bigsby ’s guitar company.
Semie’s first claim to fame was building not just double neck guitars, but guitars with three necks.
Country rockerJoe Maphis was hosting a television show called Town Hall Party.
Maphis happened to see one of Semie’s creations and commissioned him to build a very flashy double neck instrument. Maphis’ show featured a sister and brother act called The Collins Kids.
Maphis commissionedMoseley to build a similar double neck instrument for 12 year old guitar wiz, Larry Collins .
Country rocker
Maphis happened to see one of Semie’s creations and commissioned him to build a very flashy double neck instrument. Maphis’ show featured a sister and brother act called The Collins Kids.
Maphis commissioned
This all takes us back to Joe Hall ’s story. Hall saw one of Moseley ’s guitars and he decided this would be the man to build his custom guitar.
He ordered a guitar from Semie Mosely and paid upfront by trading him $400 and hisGibson electric guitar.
He ordered a guitar from Semie Mosely and paid upfront by trading him $400 and his
We can delve into Mosrite history later, but for now I’ll say that Semie Moseley was a genius when it came to building an electric guitar, but even he admits in interviews to being a very poor business man.
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| Moseley Standel |
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| 1966 Hall Standel |
By this time,
Gruggett was the designer of an unusual hollowbody instrument he called The Stradette. This hollowbody guitar had a unique shape which was more reminiscent of a solid body instrument.
Hall’s luck seemed to change when Bob Bogle , the Venture’s bass player showed him crude drawing of an instrument, he had envisioned. This was the year when the Batman TV series was one of the number one TV shows. Bogie’s sketch featured a wing-shaped instrument that would become Hallmark’s signature Swept Wing guitar.
About a year later Hall and Gruggett added a sort of 335-style instrument to their line up. This guitar was known as The Eldorado. They advertised in guitar publications and secured a booth at the Chicago NAMM convention.
Unfortunately world events and a flood of cheap Asian-made guitars ended the era of the guitar boom. Hallmark possibly gave away as many guitars as they sold. The guitars were given to popular artists of the day in hopes of promoting their business. Soon after Hall became discouraged and left the guitar business.
Hallmark filed bankruptcy in 1968 and Gruggett closed up shop.
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| Bob Shade and Hallmark guitars |
| New Swept Wing |
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| Deke Dickerson |
If you are not familiar with Deke Dickerson, please look him up. Dickerson is a collector, player, producer, writer and band leader.
Deke is THE prominent collector of
Also, please check out the new Hallmark Guitar page and all their new guitars. The prices are reasonable, comparable and in some cases less than what you would expect to pay for a factory made instrument.
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| Hallmark Wing Bat |
The Batmobile was designed and built by famous automobile designer George Barris.
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