Fender Musical Instruments got
into the picture a few years back by marketing the Hello Kitty guitar under it’s
Squier brand name.
Last year Peavey guitars came out with a series of Marvel Super Hero guitars.
Even Martin guitars produced its Felix the Cat guitar a few
years ago.
Gibson attempted to breach the adolescent market with a guitar based
on the character Emily the Strange.
If we look way back in time, a company called Emenee manufactured
a whole series of rock instruments for the kiddies that included the Tigerelectric guitar and the Swing Cat electric guitar.
I have recently come across information that the Guild Guitar Company, which is now owned by Fender Musical Instrument, is about to market an acoustic
guitar for children.
The top of this guitar will be decorated with Lollypop candies. And of couse it will be called….
The top of this guitar will be decorated with Lollypop candies. And of couse it will be called….
The Lollypop Guild.
If you weren’t around to witness the commercials of the 1960’s
that I had to listen to on Saturday morning, then here you go; enjoy!
4 comments:
The Emily the Strange SG was an Epiphone and not a proper Gibson (yeah, I know it's a Gibson company but there is a distinction between the two).
Also, I never got the impression that the Martin Felix The Cat guitars were particularly aimed at children. They were more collectors pieces, and the cartoon character was hardly contemporary, you have to admit.
The best thing any company wanting to market guitar for kids can do is to stop putting tremolo arms for them. They will only send the guitar out of tune, especially in the hands of a child, and what incentive is there to learn if you can't even have an instrument that stays in tune?
Yep! That Emily the Strange, strange SG was an Epi. A few years ago, Gibson/Epiphone went through a period of marketing guitars to all sorts of groups. They had a Dale Earnhardt LP, LP's with college logo's, goth LP's etc. Martin's Felix was supposed to be a collectors piece. How much do you think a Martin DX Felix would go for in 20 years? I have a Bigsby on my Gibson. It's meant to be used gingerly.
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