In 1963 a fellow named Joe Fisher was the musical instrument buyer for Sears and Roebuck.
Sears was based in Chicago, so Joe had a lot of sources. Chicago was home to CMI/Harmony, makers of guitars and other musical instruments and The Kay Musical Instrument Company. There were a lot of importers of cheap Asian produced instruments too.
And shortly after the request Nat Daniels came up with the Silvertone Amp-In-Case Guitar Combo.
|Nancy Sinatra plays one!|
Another sheet of preformed Masonite was cut a set aside to be glued on the guitar to form the guitars top. The older Danos had the plywood block going from the neck pocket to where the bridge attached.
His one pickup models utilized the same template. This was more efficient way of production. The wiring took place and the Masonite top glued to the frame.
Ingeniously, on two pickup guitars, he wired the pickups in series instead of parallel, as were found on most electric guitars of the day. By using this method his pickups had a hotter output due to doubling the ohm rating.
The poplar neck was painted with a glossy finish and contained an adjustable trussrod. The fingerboard was Brazilian rosewood. The bridge was made of nickel. The tuners did not have a brand, but were most functional. The neck attached to the body in a pocket in the neck and was held in place by two large wood screws.
The Masonite used for the guitars top and back were black and contained a sparkly design. Other models came with a sunburst finish.
He had just gota a Silvertone electric guitar with an amplifier that was built right into the case. Compared to my Deluxe Reverb, his amp was not very loud. It was essentially a student amp that was comparable to a Fender Champ.
The first version of the amp was 3 watts and came with a five inch speaker. The amp had 3 tubes, a rectifier tube, a power tube, a preamp tube and 3 (count them!) guitar inputs. This version came with a single volume (gain) control.
These days the amp in a case is a wonderful tool for recording and just playing at home.
Note that some of the pictures show speaker with different baskets. I am not sure if this was a design change or Danelectro just chose whatever 5" speakers were cheap and available.