Saturday, February 22, 2020

New Fender Guitars

Last time in the article I wrote,  I worried about the future of The Fender Musical Instrument Company because of their acquisition. However for the recent NAMM Show, Fender Guitars introduced several reproductions on their classic guitars that I feel are noteworthy. This gives me some hope for the company..

2020 Player Lead Series
One version, The Fender Player Lead II, and Player Lead III seem to be the guitars the company feels will be a hit with players, possibly based on their reasonable price point. Therefore these guitars are being heavily promoted.


1979 Fender Lead II
I recall when the Lead Series first came out in 1979. The original concept for the Lead Guitar series, including the name lead came from Dennis Handa, who was then Marketing director for Fender Guitars.

The idea was to offer a guitar that was cheaper than the Stratocaster of that era which would be attractive to players of the day due to the feel of the neck, and the pickup options. The smaller headstock of the Lead Series and it's neck were both patterned after earlier Fender necks.

 As you may recall, in 1979 Fender's Stratocaster, and other models were sporting the large headstock.

1980's Ad with Steve Morse
The first endorser was Steve Morse of the Dixie Dregs. The guitar was first featured at a NAMM Show in Atlanta Georgia.

The Lead Guitars were manufactured between 1979 and 1982 by the Fender Musical Equipment Co. were created under the direction of Gregg Wilson and Freddie Tavares when it was still controlled by CBS.


1982 Lead III
The concept of the Lead Series was to have elements of both the Stratocaster and Telecaster in their design with a body that is slightly smaller and with a slightly different shape than the Stratocaster, but with a Stratocaster-like neck and headstock, and hardtail bridge with Telecaster-like string ferrules on the back of the body. The headstocks were similar to the 1954 Stratocaster design.

The original Lead Series Guitars were manufactured at Fender's Fullerton, California plant and priced at $495.00.

2020 Player Lead Series

The new 2020 Player versions are both priced at $599, and are being manufactured at Fender’s Ensenada factory. According to Fender promotional material, the goal is to provide an instrument comparable to today's Asian made guitars, only made locally by Fender, at a similar price point.



Player Lead II



The Player Lead II features a body just like the original guitar. Like the original this instrument has double offset cutaways on its Alder body with twin slanted Stratocaster pickups on its black pickguard.





2020 Fender Player Lead II
The guitar comes with a unique switching system consisting of two toggle switches. The top three-way switch allows one or both pickups to be on, while the lower toggle permits the two pickups to be in our out of phase with each other when both are on.

The 22 fret neck is maple with dot markers. The hardtail six saddle bridge is string-through to give the guitar more sustain. It is available with Black, Crimson, or Neon Green finishes for it's body.

Player Lead III
The Fender Player Lead III is very similar to the original 1982 model, featuring twin open Humbucking pickups. The biggest difference between the Play Lead II and Player Lead III is the lower toggle function.

On the Player Lead III this switch splits either the top or bottom pickup. This guitar features a maple neck, but with a Pau Ferro fretboard with 22 frets and white dot markers on the white, and purple metallic versions. The Siena Sunburst features a maple fret board with black dot markers.

Player Lead III



The body finish options include Olympic White, Purple Metallic, or Siena Sunburst. Both instruments feature a single volume and tone control, and a top mounted jack.





1981 Fender Lead I
The one guitar missing 2020 from the original 1979 Lead Series is The Lead I, which had a single Humbucking pickup in the bridge position, which could be split for front single coil, humbucking, and back single coil. The 1979 to 1982 Lead Series came with a large metal shield plate covering the back of the pickguard. At the time Fender also offered a Lead Bass with two slanted pickups.



The next new Fender instrument that caught my eye is a limited run of Fender's HM (Heavy Metal) Stratocaster.

This guitar was first produced in 1988 in response to the Super Strats being built by Jackson, Kramer, and Ibanez. Instead of the normal 25.5 inches (648 mm) commonly used on Stratocaster and Telecaster guitars, this instrument used a smaller scale of 25 inches (638 mm).


In addition, the Fender HM Strat had a Kahler licensed double-locking tremolo system, "Spyder", and Gotoh tuners, one DiMarzio humbucking H* "Super 3" pickup ("H" configuration), and sometimes two single coil pickups (S*, HSS configuration), two humbuckers, or sometimes a single additional Super Distortion, (HH configuration) and a side mounted jack socket.

1988 Fender HM Strat
The first guitars were made in Japan. The second version of US-made HM series Stratocasters were produced in 1990 or possibly in late 1988 with Japanese sourced components. . All HM Strat US made models had a scale length of 25.15 inches (639 mm) and a radius of 17 inches (431.8 mm).  These guitars have no pickguard. They were offered in a variety of colours, but the headstock always remained black, with the stylized word "Strat" imprinted in white lettering.

2020 HM Strat



The Pink, and Yellow versions come with the maple fret board.






2020 HM Strat




The Blue or White versions come with a rosewood fret board.








A  new Fender creation that caught my attention is the Parallel Universe Volume II Maverick Dorado. This is a tribute to the original Fender Maverick aka The Custom which was a short-lived model released by the CBS-owned Fender in 1969, and created and developed under the supervision of Virgilio 'Babe' without any help or involvement of Fender's R&D Department.




Virgilio 'Babe' Simoni

Simoni had begun work at Fender in 1953, at age 16. He had risen to Product Manager by the mid Sixties, and was both skilled and well-liked within the company.



After CBS took over Fender Guitars the decision was made to cut corner whenever possible. In 1969 factory bosses tasked Simoni with the job of 'doing something' with all the leftover parts. This included the Fender Bass V, and the Fender Electric XII guitar.

The Custom also known as The Maverick was essentially a six-string version of the Fender Electric XII.  This creation was an attempt to sell off unused factory stock instead of simply writing it off.



1969 Fender Custom/Maverick
The Maverick, or Custom, was made with unused parts from Electric XII guitars, including the body, pickups and neck, and also unused Fender Mustang bridges. The six extra holes in the headstock for the tuning machines were filled and veneered over. The body differed from The Electric XII as included a prominent section of the instruments bottom that was sectioned off, giving the appearance of a point.

The bound neck featured the same block inlay that was found on the Electric XII.

The twin staggered pickups and wiring on this guitar were the same used on the Electric XII. This guitar had a 4-way pickup rotary selector allowing for neck, neck & bridge in series, neck & bridge in parallel and bridge only options. So system was the same used as on the Maverick.

The Custom/Maverick was featured more prominently in sales material than its companion, the Swinger, but sales were poor. However the guitar was never expected to compete with Fender's more popular models.

There were only approximately 600 Custom/Mavericks produced. The discrepancy in the name is the result of Fender not putting a name on the guitar's headstock. The representatives that sold the guitars to music stores that asked the name of the instrument.

2020 Maverick Dorado


Fender's 2020 version, the Parallel Universe Volume II Maverick Dorado, sports a very similar body, but the features on this guitar are much different. The first thing that stands out is the Bigsby B5 Vibrato.



2020 Fender Maverick Dorado

The pickups are also totally different than the original. These are twin 'Filter-Tron' humbucking pickups, similar to those featured on Gretsch guitars. 

The 2020 model has block inlays on it's ebony fret board, and like the original the neck is bound.

2020 Fender Maverick Dorado

Instead of the four way rotary switch, this instrument comes with a conventional 3 way toggle switch.  The body is made of Alder, and the neck is maple, and it has the same elongated headstock as the original, along with the same metal string tree. 



Similar to the 1969 model, this guitar had a metal plate with the volume, tone control, and jack. This is a lovely instrument and will only be made in limited quantities. It is priced at $2499.00.

Click on the links below the pictures for sources. Click on the links in the text for further information.  ©UniqueGuitar Publications 2020 (text only)









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Shnookylangston said...

A guy I used to play in a band with had an endorsement deal with Fender in around 1979 or 1980 and got 2 Lead I's and 2 Lead II's. He played a red Lead I exclusively for the next 20 years. He always offered one of the Leads for the other guitarist in the band to play, and they all loved the Leads and wanted to buy one.